The African Social Enterprise Workshop (ASEW) is thrilled to announce the launch of our new website. Alongside this, we are unveiling our new brand identity, marking a significant milestone in our journey.
This rebranding signifies not just a visual evolution but also reflects our network’s growth and ongoing commitment to empowering social enterprises across Africa. Our new logo embodies the dynamism and interconnectedness within the social enterprise ecosystem. It represents our spirit of collaboration, inclusivity, and dedication to addressing sustainability challenges through social enterprise initiatives.
This new look serves as a visual representation of ASEW’s mission to foster positive change and empower communities across the continent.
The color palette was carefully selected to convey specific feelings and create a cohesive visual identity:
Green (#55BF45): Growth and sustainability
Orange (#F27405): Creativity, enthusiasm, and warmth
Dark Green (#165946): Stability, reliability, and seriousness
Light Beige (#FFF2C6): Simplicity, neutrality, and cleanliness
Primary Typography: Montserrat
Secondary Typography: Lato
We’re excited to embark on this new chapter with a renewed sense of purpose and a commitment to building a brighter future for Africa.
