Understanding the business of marketing and selling


Effective marketing helps social enterprises raise awareness about their mission, values, and the positive impact they create. It ensures that their community and potential supporters are aware of the social enterprise’s goals and how they contribute to a better world. In this workshop, participants will be introduced to the tricks of the trade in marketing and selling, like talking to customers, using social media, and making your social enterprise stand out. Emphasis will be on how social enterprises can effectively communicate their mission, attract support, generate revenue, and ultimately make a meaningful difference in the communities they serve.